Secure frequency and increase length of stay
Online retail is taking spontaneous purchases away from your mall. To remain attractive, you need to offer powerful experiences on site. At the same time, ancillary costs, security and operations must remain under control.
Centre management, marketing and external agencies develop ideas and campaigns. We provide the appropriate building blocks in the form of lighting, decoration and greenery. With catalogues, samples and series products that can be used over several years.
This creates a setup that is economically viable and remains predictable for all involved.
Three typical scenarios in shopping centres
Most centre projects can be classified into three areas of application. For each scenario, you can see directly which product ranges and catalogues are relevant. Cross-selling happens deliberately, not by chance.
Winter and Christmas
Christmas world in the atrium, tree in the centre court, lights in the mall streets and on the façade. Your team or agency defines the visual language and story. We provide lighting systems, figures and winter decorations as a basis.
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Central staging in the centre court
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Light ceilings, curtains and motifs in the airspace
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Combination with artificial trees and winter greenery
Seasonal promotions throughout the year
Seasonal promotions throughout the year
Spring, summer, autumn, back to school. You plan campaigns and themed areas. We provide decoration series and floral programmes that your service providers can use to quickly set up pop-up zones and promotional areas.
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Easter worlds and spring displays
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Summer and beach themes for events
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Autumn and family promotions in the centre
Green relaxation areas and food courts
Green relaxation areas and food courts
Relaxation areas, lounge areas and catering zones need a different language than pure sales areas. With artificial plants, green walls and trees, you can create permanent greenery without maintenance.
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Seating islands and lounge areas throughout the mall
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Green food courts and galleries
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Room dividers between traffic areas and lounge areas
How a centre project works with us
We do not replace a creative agency or visual merchandising team. We provide the materials, experience and network so that your partners can work reliably.
01
Consulting and scouting
We discuss goals, space and budget. Depending on the project, we use floor plans, photos or site visits. Issues such as hanging points, loads, electricity and escape routes are taken into account from the outset.
02
Product selection and samples
Based on your plans, we put together a selection of lighting systems, decorations and artificial plants. This includes samples for centre management, agencies and owners.
03
Logistics and installation window
Delivery to your centre or service providers, coordinated with night-time installation and short closure periods. For larger projects, we coordinate with experienced installation partners.
04
Dismantling and reuse
After the season, the items remain in stock. We provide support with additions, replacement parts and expansion to modular programmes over several years.
Your catalogue toolkit for shopping centres
These catalogue worlds form the toolkit for the whole year. Two are core to centre staging, two bring cross-selling from greening.
Further solutions for centre managers
Many centre managers are responsible for more than just the mall space. With these solutions, you can also cover outdoor areas, hotels and material issues.