From Shelf Space to Brand Space
Brick and mortar retail is under pressure. Price comparison happens online, yet customers still expect advice and an in store experience. At the same time, teams are lean, refit windows are short and budgets are limited.
Central visual merchandising departments, external decoration companies and shopfitters develop concepts and guidelines. We supply the hardware for it. With figures, decorative series, artificial plants and surfaces that can be integrated into campaigns and rollouts.
This keeps your brand tangible at the point of sale and gives you control over effort, costs and depth of execution.
Three Typical Retail Scenarios
Most retail projects can be broken down into three situations. For each scenario, you can see which product ranges and catalogues fit and where cross selling into greenery and surfaces makes sense.
Shop Windows and Campaigns
Seasonal windows, product launches, sale phases. Your team defines the story, we supply mannequins and decoration that carry the theme. From sport to luxury fashion.
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Mannequins matched to target group and assortment
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Seasonal decorative series for windows and entrance areas
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Add ons with artificial plants and light objects
Store Rollout and Concepts
Central concepts need to translate across many locations. We provide series, sets and packing lists so your team can roll out nationally or internationally.
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Standardised mannequin families for all stores
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Decor packages that can be combined locally with merchandise
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Optional modules for flagship locations or key cities
Store Refresh and Refits
Shopfitting and visual merchandising work together. While shopfitting delivers the base structure and technical elements, SIBU surfaces and artificial plants create fast impact on walls, counters and backdrops.
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SIBU design panels for back walls and columns
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Vinyl floors and carpets for campaign zones
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Artificial plants for a fast upgrade with minimal maintenance
How We Work with Retail and Visual Merchandising Teams
We do not replace a creative agency or a visual merchandising handbook. We provide the assortment and the structure so your teams can execute campaigns and rollouts efficiently on the shop floor.
01
Briefing and assortment focusWe clarify which product category, season or campaign is the focus, how many areas are affected and which brand visuals matter.
02
Product selection and sets
Based on your guidelines, we compile mannequins, decoration, artificial plants and surfaces. Sets and packing lists make execution on site easier.
03
Samples and pilot stores
Samples and test setups in pilot stores provide confidence. Then quantities and variants are defined for the rollout.
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Rollout and replenishment
Delivery to head office, warehouse or directly to stores. Reorders, spare parts and add ons keep the concept stable long term.
Your Catalogue Toolkit for Retail Experience
Four catalogue worlds form the core for POS and store staging. Two focus on mannequins and seasonal decoration. Two add surfaces and greenery as structured cross selling.
Additional Solutions for Your Retail Projects
Many retail companies operate their own malls, work with municipalities or have hotel and gastronomy areas. With these solutions, you cover additional fields.